Case Study

As part of a brand revival campaign for college, we were tasked to make a video to highlight the brand we were reviving. The brand I chose to revive was called Orbitz, a sugary drink that had little sugar balls inside of the soda that floated.

I had a few different themes going on with this revival, primarily marketing the brand towards youth/young adults, incorporating space elements, and incorporating Greek mythology due to the planets.

This video was meant to lean more towards the space element portion of the marketing, and showcase the bottles as if they were like a solar system of flavours.

The biggest challenge with this project was the lighting. Lighting in Cinema 4D was always a struggle for me, and while feedback was given that it still needed more tweaking, I still gave it the best I could.