Case Study

The X-Ray version of the ear bud that was used for the Ear Bud Campaign.

For this, we were taught in Cinema 4D how to make a special material that we can apply to our ear buds, that when rendered, would give a very unique effect that would make it look like it's being seen inside of an X-Ray. We had to use this material for each individual piece, and then import them into Photoshop.

From there, we would layer each image on top of each other and set the layer style to screen, so they would appear over top of each other, and ta-da! The end result is what you see before you.